Americas+Advertising+Pitch+Project

You recently received your degree in marketing. You are trying to develop an advertising campaign to pitch to a local travel agency. You are trying to advertise a destination in the Americas that reflects the history and culture of one of the civilizations of the Americas. You have been asked to choose one specific destination/landmark to advertise through a billboard, flier and infomercial.


 * For each project I expect the following: **

~A billboard style ad, (keep in mind that billboards are designed to get your attention and deliver the information quickly as you drive past)

~A fact-filled, historically accurate flier that will serve as an additional advertisement – must include a picture of your site! This is the advertisement the travel agency would provide their potential client with if they expressed additional interest in the destination.

~A two to three minute infomercial created through iMovie: to create this piece you must use at least three official [|advertising techniques], incorporate historical facts, include images of your destination, and each member of your group must be in the video at least once! Be creative!

~A list of sources your group consulted to research and create the pitch

~A reflection from each student describing their role in the project, which marketing techniques were used, and what was learned through about an American civilization as well as what skills were developed in the process.

~As marketers, all students must “pitch” their billboard, flier, and infomercial to Mrs. Hals (who will serve as the consultant for the travel agency).

~All advertisements must be tasteful and align with MCC’s values and code of conduct.

I expect your advertisements to be creative, factual, and humorous. I will be grading you on group participation, quality of your flier, sources, content, creativity, and your presentation. I expect you to be respectful of your classmates.

[|Advertising Techniques]
 * ** Americas Advertising Project ** ||
 * || 9-10 points || 7-8 points || 6 or less points ||
 * Billboard || Image is relevant, catches your attention, causes the potential buyer to want to visit that location, and identifies the location || Image is relevant, but slogan may be a little long, may not be “catchy” or may be awkward, || Image is irrelevant or phrase is too long/awkward, location is not identified, purpose is unclear ||
 * Flier || Flier is attractive, full of concrete details of why a buyer would want to visit the destination, includes historical significance of the site || Flier is somewhat plain, but does contain several concrete details about why a buyer should visit the destination, has some information about why the site is significant || Flier is disorganized, contains multiple errors, or contains few or no details about the site ||
 * Advertising techniques || The infomercial includes three or more advertising techniques || The infomercial includes two advertising techniques || The infomercial includes one or fewer advertising techniques ||
 * || 18-20 || 14-17 || 13 or less ||
 * Infomercial || The informercial causes a buyer to want to visit the site, includes reasons to want to visit, incorporates the slogan from the billboard, is easy to follow, each member appears at least once || The infomercial is a bit unorganized, but contains reasons to visit the site and reiterates billboard slogan, most but not all of the group members appear || The infomercial is disconnected, difficult to follow, off topic, and does not relate to the advertising package, only one group member is featured in the commercial ||
 * || 9-10 || 7-8 || 6 or less ||
 * Historical Relevance || The commercial includes information about the historical relevance of the site || The commercial only briefly mentions the historical relevance of the site || The commercial does not mention anything about the history of the site ||
 * Images || The commercial includes at least two images of the site || The commercial includes at least one image of the site || The commercial does not include any images of the site ||
 * || ** Total ** ||  ||   ||